Looks ARE Better Than Smarts

Jodi Picoult, Charlaine Harris, or Elizabeth Gilbert? Love, thrillers, or life advice? Everyone is different, but the market has a knack for attacking every person by sparking their interest. For example, in 2005, Barnes and Noble made the decision to trade some of their book shelves for tables. It wasn’t to make more space for their coffee shops or save money by bringing in tables from home. The trusted book store realized that the cover art of books is more important than the titles themselves. Those dumb blondes from high school actually were hotter than the brilliant brunette because of their prettiness. Who knew?

Take, for instance, the hottest novels and movies in the market-the TWILIGHT saga!!! The novels were popular with their signature images of the forbidden fruit (the apple) held in a person’s palms, a beautiful flower (which I would promise that has a hidden face in it, but that’s beside the point of this blog), a frayed, red ribbon, and a white, chess piece on the books’ black covers… BUT as soon as the first book’s story was a hit movie in theaters, Robert Pattinson’s and Kristen Stewart’s (the actors that play Edward and Bella) were all over the first book’s cover like white on rice. Twilight fans ate that market trick up so fast that they blew up like the blue girl from Willy Wonka and the Chocolate Factory’s blueberry girl, Violet.

It’s sad how looks makes the market and media tick instead of smarts. The blue is being washed away from our planet and is turning green from all of the greed culture is expressing. Grasping your attention is easier when the product is attractive. It’s like putting a naked woman in a man’s bedroom as soon as they wakeup. Stereotyped, beautiful women was a trend used in the 1960’s with showing women, or even parts of women, like objects of food for men to drool over. Sadly, sales increased by the uses of degrading women, but the market technique worked. Even if you don’t think you’re that shallow, you’re going to pick a book, or someone/something, by its looks. So that saying “don’t judge a book by its cover” is totally bologna.