Tuesday, June 30, 2009

"I've Got No Strings To Hold Me Down"-Oh, WAIT! Yes.. you do!

Every day, movies are becoming more popular and more technologically advanced. Oligopolies are in need of a diet with all of the fat that stacks their wallets like skyscrapers. Beginning with the charge for tickets, reaching the popcorn booth, buying extra butter, then a soda, and ending by grabbing those sweet Sourpatch Kids at the mobile booth inside the theatre where you’re viewing the newest film, companies are singing chorus lines of, “Money. Money. Money. Moneyy. Mooonnneeeyyyy!!!!”

Filmmakers are the gold medal champions of the game of attracting you to cinemas. It’s almost as if you’re wearing a string, attached to your butt, pulling a twenty dollar bill that is begging for companies to snatch it. You may think that the hot protagonist is what brings you to stare at the silver screen. In fact, the candy feeding the baby is the music combined with the storyline.

The movie industry has always taken risks and has never been afraid to poke fun of reality and its faults. Part of the reason for culture’s changes is because of movies’ and music’s impact. Movies are meant to attack audiences’ aspirations and emotions. Society has always had a desire to have something better than what they already have and to achieve excellence. People’s greedy sides are powerful, but weak. Filmmakers use this soft spot to play on viewers’ fears and make them feel as though any ordinary person can satisfy their desires like the protagonists do by the end of the story. Music helps give the movie industry their desired reaction from viewers so both the creators and viewers get what they want and need. Everyone loves a good story and a happy ending.

Overall, whether you like it or not, EVERYONE is controlled by the market. Even though you think you’re smarter than the cliché gimmick, a product will steal your money in some other way. Anyone who enjoys movies, which is filmmakers too because I’m sure they have their own favorite movies, is attached to the strings of aspiration. Pinocchio was fooled by the idea of a life full of freedom and so are you, but Pinocchio was able to make it back to Papa without strings while you’re walking around with strings that you’ll never know are there.

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